Arra serves as Chief Brand Officer at Tivity Health, a company that works with customers and healthcare practitioners to provide opportunities for healthy living. Prior to his time at Tivity Health, he joined Sutter Health as Chief Marketing and Branding Officer from San Francisco-based One Medical Group, a leading, national primary care network. As the organization’s chief marketing officer responsible for brand stewardship and member acquisition strategies, Arra helped successfully differentiate One Medical Group as a transformational provider. Prior to joining One Medical, Arra served as chief marketing officer for University of Phoenix, the nation’s largest university. As chief marketing officer, he led the organization’s successful “Let’s get to work” campaign connecting education to careers and transforming the image and personality of the University of Phoenix brand. This effort helped drive unprecedented increases in brand preference and familiarity. A graduate of Boston University and Harvard Business School’s acclaimed Executive Education Strategic Marketing Management program, Arra held senior international marketing roles at Procter & Gamble, the Dial Corp., and Hasbro over the course of his career. He also held senior marketing and operations positions in the homebuilding industry.